Diverse
Sales
Training
A Harris Poll says 82% of shoppers want a brand’s values to align with their own.
3/4’s of shoppers surveyed have parted ways with a brand over a conflict in values.
Diverse organizations are 70% more likely to capture new markets for their services, generating a competitive edge
Multiculturalism aligns with consumer values.
Attracting and Retaining Customers
Whether you are selling yoga classes, theatre tickets, counselling services, handmade food at a Farmer’s Market, signage, automobiles, or oil and gas valves sales, and everything in-between attracting and retaining customers is one of the biggest cost any business incurs.
Learn how to increase customer loyalty, speak with customers from all backgrounds, make buying easier for customers, and get your customers to be brand ambassadors with Diverse Sales Training.
Repeat business and word of mouth are cost effective ways to increase sales. Book an appointment to learn how Positive Shift can help your business increase your sales’ processes effectiveness, drive sales, and gain market share.
Training Basics
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Tools to remove Unconscious Bias that hinder sales.
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Using customer avatars team discover first-hand how sales processes exclude customers and diminish market growth.
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People want to know that the company aligns with their values. Your sales staff, promotional material, website, and front desk all contribute to a customer’s relationship to your company. Learn how to make it inclusive.
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Are you visible to the right people? Can new customers use the site? Do they see themselves?
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You have a great product or awesome service. Can you relate it to your customer’s pain points?
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How is the company inviting customer input?